Mayfair Equity Partners is a dedicated digital investor with over £2bn in assets under management. Their backing will help i-media to accelerate the roll out of digital screens across the MSA network, invest in new data capabilities, and develop the rapidly growing opportunity for DOOH in programmatic advertising.

The Macfarlanes team was led by corporate and M&A partners Alex Edmondson and Adam Campbell, with assistance from senior associate Isaac Paine and associates Isabel Hazelton, Natasha Sellayah and Katya Lambert. Banking advice was provided by partner Kirstie Hutchinson and associate Natasha Ahmed. Commercial advice was provided by partner Rosie Duckworth and associates Octavia Campbell and Kate Foster, with additional advice from real estate senior associate James Rees, tax senior counsels Alex Ereira and Shaul Steinberg and tax associate Luke Silverman.