Shoptalk is the leading e-commerce event in the US and the fast growing Groceryshop is already the leading grocery e-commerce event. Held annually in Las Vegas, both events are considered “must attend” in their markets, with a focus on developing innovative, content-led events supported by bespoke technology developed to complement their offering.

The Macfarlanes team was led by finance partner Kirstie Hutchinson, with assistance from senior finance solicitor George Silber.

Kirstie Hutchinson comments: “We are delighted to have been able to assist Hyve Group plc on its financing facilities in relation to its exciting acquisition of the Shoptalk and Groceryshop events. The addition of these brands is consistent with Hyve’s product-led strategy of creating the world’s leading portfolio of content-driven, must-attend events that deliver outstanding experiences and ROI for customers, continuing the group’s evolution into a best in class portfolio of market-leading events.”