Simplifydigital was founded in 2007 and its acquisition will help Dixons Carphone to bolster its position in the quad play market, covering mobile, landline, TV and broadband.  The transaction is expected to complete at the end of March. 

The Macfarlanes team was led by Corporate M&A partner Alex Edmondson, supported by solicitor Khim Khauraud.  The tax elements of the transaction were advised on by partner Rob Collard, senior counsel Ian Shaw, senior solicitor Peter Abbott and solicitor Catherine Hill. Senior commercial solicitor Will Hedges, employment senior solicitor Susie Galloway and employment solicitor Tabitha Georghiou also advised.